I now grow 4 varieties to get the longest season possible. The first 3 were bought as a multi-buy purchase from a gardening catalogue. The 4th was a acquired as someones surplus and is even earlier. My 3 varieties are Toro, Early Blue and Brigitta. If your only getting one I would suggest one which fits with your lifestyle ie ensure your not on holiday when it is due to fruit. They look good in a border but, I now have mine in a seperate netted bed - we often found we didn't get to the fruit in time for breakfast before the birds who love them too.
Ericasious soil is best. Mine is slightly acidic anyway but I would suggest planting with it and then muching with it in the autumn too.......