Mini cyclamen

I love these little plants which are in garden Centres now and had a wonderful display from them last year. They were planted under a rhododendron and were in flower until Christmas! But are they cyclamen coum or cyclamen hederifolium? (does it matter, anyway? I'm just curious.....)

They are actually C. persicum.

Many thanks for the info. Now I can find out all about them.

You will find that they are the same plants as available in garden centres now for indoor cultivation. They like cool conditions, but will die in cold and wet.