When we moved here the neglected lawn was mainly moss, partly because of the high ivy covered fences and partly because of the shade of the big trees and the fact that fallen leaves hadn't been raked up for years.
The first thing we did was to improve the light by having the crowns of the trees expertly lifted and thinned. The ivy covered fences fell down and have been replaced by fences with honeysuckle, roses and clematis climbing up them.
Now, 18 months later the lawn is looking much better simply by regular vigorous raking and spiking and regular mowing with the hover mower on a high setting. The only fertiliser I've used is a single top dressing of sea weed fertiliser - I've not used any moss killer as we have amphibian/reptile visitors 