Making soil better is quite an art in itself but you need good supported growth and a resilience to everything thrown at these trees, protection from harsh frost is a good start so what about a breathable blanket throughout winter. Take a ph sample of soil one spades depth down, see what the soil is comprised of and what its condition is, once that is done you will know [as I do]where to go from there. Any leaning to alkalinity add peat or what it is now more commonly known as ericaceous compost, and then in a few weeks check it again. I live by the coast and people in these new houses with lovely lawns plant conifers in the borders, really you should see how bedraggled and unhealthy they look, the reason why is most people do not do their homework, therefore never know what soil will support what plants,the soil here as I previously indicated is highly alkaline, really not much grows successfully in alkaline soil,what grows in a desert will grow here in the wild but for one thing,and that is the constant cold everything else I have noticed suffers in one way or another..Take Tee Gee's advice as I said he has it bang on the button AL,