Hi everyone, Blippar is a relatively new feature within the printed copies of the magazine, allowing those with mobile devices (such as an iPhone or a Samsung Galaxy) to access additional content for free. We launched it with the January issue, to extend our garden bird content with birdsong and video that accompanied the printed articles – and to date well over 20,000 readers have accessed that content.
We've continued it in the February and March issues, with the latest edition containing video clips of Gardeners' World programmes including Monty's tour of Longmeadow (as the show is back on air in a few weeks). You'll also find extra photos and direct links to online content that we think readers will find interesting, whether on gardenersworld.com or other websites. Similar content is also available in digital editions available from the AppStore.
So Trillium, be assured that we're not reducing what goes into the magazine at all - but if you can access the app, it's a bit of fun and gives you a little more content for free.
Lancashire Lass, do message me directly with a bit more about your experiences if you can, as it's still early days for us with this (and interactive content generally), and we really do welcome everyone's ideas and observations.
GW Magazine Editor