I'm sorry to say it but all retailers of whatever you buy are doing the same thing, from chocolate bars to groceries to fags, all the manufacturers and producers are reducing the size or quantity of whatever we buy and charging the same price for it.
It's a reaction to how price conscious everybody has become since the recession.
If everybody actually checked the size/weight/average contents of whatever you buy, you will see we are getting less for our money now than ever before.
For the smokers I came across a producer who was selling gigs not in 20's but 19's and saying they were cheaper! A distinct con as there was no real printing on the packet to say it was only 19 instead of 20. A clear breach of the law.
In fact all the major supermarkets are doing the same thing, and very subtle about it too.
Advertising great value, but selling less in the packet. Some supermarkets have moved good selling lines into their luxury ranges, even thought they are the same products as were sold 6 months ago at a slightly lower price, and charging more for it.
Being price conscious does pay dividends by using the so called no frills stores(aldi,Lidl, poundland to name a few), but even they are at it.
We do have a choice, pay more or shop smart and use seed swaps or plant swaps as everyone normally buys too much seed, and we all have plants we can take cutting from or divide, and for the cost of a stamp it makes sense. Local plant swap groups can be set up, allotment members can club together.
We don't have to put up with these rather underhand selling tactics, we just have to be smarter in how we go about buying.
The rise of the no frills stores is evidence that we are getting better at it.
If we want to pay even less, then we need to get even better at what some are doing already.