Lyn and Dean and all those who can't see the difference between horse meat and other meat, perhaps that is because you have never had a friend who is a horse. I have kept Jersey cows, sheep, chickens, ducks and horses. Horses are way above the others in intelligence and emotions. My horse is a friend and I could never eat a friend or her friends.
Cows are far below horses in intelligence, they are like eating machines, a bit like a shark of the land. The sheep were just thick. The chickens were horrid to any chicken that had been wounded or was ill. My ducks were quite bright and rather sweet. I couldn't eat duck when I kept them. Research has been done to show that a horse can learn to understand 200 human words.