Take care though, I bought one from a G/C a few years back. I bent it out of shape the first time I used it.
I'd second that opinion.
I also bought one that was very similar to the one being advertised on Amazon. The product was very flimsly, and broke almost immeditately.
If you simply want to make a small hole, in well-tilled earth, then the product will probably work OK. But if you're planting into well-tilled earth, do you really need a borer. Why not just use a trowel.
I was trying to bore into hard clay, for which purpose a tool is needed, and so the result was not surprising. But the product simply didn't do what I wanted. It was completely useless for my purposes.
I didn't actually see GW last Friday, so didn't see what tool Monty actually used. I suspect it was a far more expensive and well-constructed tool than the one being talking about.