O course it is not impossible that you do have a hive of bees near at hand, but it is most likely that the bees are just delighted to find your cotoneaster - they really do love the flowers, also pyracantha seems to be a favourite of them here too.
When you cone to prune it, don't be too delicate or yu will get lots of thinwhispy shoots looking rather untidy, cut a deent sized bit off if it is where you don't want it, and don't worry, it will make new branches afterwards. There is a very good small RHS book on pruning, virtually foolproof - I know, 'cos I'm fairly foolish, and I can follow it - not that I always do but that is something else again.