Posted: 26/03/2016 at 12:29
I'd agree about not over feeding too early, or plants will be focusing all their energies on lush green growth and getting bigger and might delay fruiting and flowering
But don't go too far the other way, I don't agree with some people thinking they should let the plants wilt and starve to provoke them into last ditch survival attempts to produce fruit and therefore seed. Get the right balance, no need for physiological damage that will harm the plant.
'Treat them mean' seems to have become a regular view here, but not in the majority of growing guides you will read elsewhere. Yes, letting the compost nearly dry out helps the plant experience a natural cycle and get oxygen to the roots. But letting them dry out completely could contribute to both splitting and blossom end rot in tomatoes. And risks damage that the plant may not fully recover from.
(Chillies are more drought tolerant, so you could let them get closer to drying out, as Mel M suggests.)
Little and often is best for feed. Reduce the the dilutions and increase the frequency when watering heavily in hot weather.