Posted: 19/01/2015 at 10:06
David - it's called 'added value' - you can charge much more for something if you've done something to it, even if it didn't need doing and also even if it makes the food de-grade faster than it would have done if it was left whole - that way the customer will have to buy some more sooner than they would have done otherwise.
Selling it in slightly larger amounts than anyone needs is also good 'cos that way you sell more than you would do otherwise but it gets thrown away 'cos it's past it's sell by date!!!
Convince the customer that it's more convenient like that and you're on your way to your first million!
I made scones yesterday with buttermilk - the sell by date on the buttermilk was 18 Dec but it was perfectly fine to use and the scones are fab.