Posted: 12/10/2014 at 06:45
BBC Editorial Guidelines on such things can be read here http://www.bbc.co.uk/editorialguidelines/page/guidance-product-placement
Included in it is this passage "...Under the terms of the BBC Agreement, the BBC must not commission, produce or co-produce output for its licence fee funded services which contains product placement. All programmes made by the BBC, or an independent producer for broadcast on BBC licence fee funded services, must be free of product placement.,,"
If Monty was found to be receiving payment from manufacturers for 'advertising' gardening products on Gardeners World I'm pretty sure he'd lose his job.
Monty has been shown to be a pretty principled chap, and has stood his ground in the past when pressure has been put on him to promote techniques and products he doesn't believe in. http://www.telegraph.co.uk/culture/tvandradio/bbc/9292402/Monty-Don-in-row-with-BBC-over-pledge-he-will-promote-non-organic-gardening.html
I really don't think even his fiercest critics would accuse him of product placement!
Does anyone allege that Mary Berry is on the make when she uses one particular brand of food mixer rather than another?