Posted: 25/02/2015 at 16:07
This is the reply I got
Thank you for your email.
The situation you raise with our free seeds is not one that I’m particularly happy about either. We don’t want any of our readers to be disappointed, so would much prefer it if every single reader received exactly the same free gifts. However I’m afraid the strategy is a commercial decision that is all to do with our listings in supermarkets. Like many other products, the bulk of our sales come from supermarkets these days, as opposed to independent newsagents in the past, and being ‘delisted’ from a supermarket’s shelves would soon lead to our demise. In order to help keep Garden News in each supermarket’s range they demand ‘exclusive’ promotions and that’s why on some weeks, supermarket issues carry extra seeds.
As I said, it’s not ideal and certainly not our choice, so I can quite understand why you feel short-changed, although that said, subscribers on our ‘£1 an issue’ deal do get the benefit of a subscription that is very nearly half price compared to buying it in the shops.
Thank you for getting in touch and please accept my apologies for your disappointment. We do appreciate all feedback, good and bad, and will continue raising concerns about the free seeds with our publishers, as I already do.
This is another reply from my reply
We do agree, and I have sent on your email to our marketing team as an example of the feedback we get about supermarkets getting more seeds! It really is pressure from the supermarkets, who want us to provide something ‘exclusive’ to win their shelf space in stores. Otherwise, they will give it to a competing gardening magazine, so we have keep up unfortunately!
It’s definitely something we’re looking into for this year though, and hopefully we can work something out.