Posted: 15/07/2012 at 21:07
This is what the ASmerican Rhododendrom Society says:
'It is desirable, with the large flowered rhododendrons, to remove the withered flower clusters after the blooming season. This is fairly easily done as the central axis of the cluster, usually called a truss, will break free from the plant with a quick snap of the thumb pushing on the side, or can be cut off with a hand pruner. With the smaller flowered rhododendrons and azaleas, dead-heading is labor intensive and and generally is not required.
Dead-heading is usually done to make the bush look more attractive, to reduce the prevalence of fungus and to prevent a heavy set of seed. If it is not possible to remove the old flowers, it is usually not too detrimental, but flowering the next year may be reduced.'
This should be done when the petals fall, depending on the variety of rhodo you have. Now is surely better than not at all.