Posted: 26/02/2013 at 14:04
Hi Gardening Grandma,
My impression is that they are trying canvass the opinions of the kind of people who read every square inch of the mag. The link was very well hidden indeed so only the most dedicated readers would have followed it and ploughed through that enormous questionnaire.
It seems to be a questionnaire system for lots and lots of magazines, so perhaps the cost to each magazine is quite low.