Posted: 01/12/2016 at 17:29
Keith - you are certainly a brave chap to come on this forum in order to explain the shortcomings of your company considering the bad press you have had.
However, I would suggest you need to differentiate between being a professional company selling goods with all that entails and just being a keen amateur with little or no backup. There are a number of people here ( myself included ) who have raised and sold all kinds of plants via markets, car boots etc. The difference is that we don't profess to be a commercial enterprise or advertise as such. We therefore don't make promises or take money up front.
If you decide to run a business whether it be supplying plants or anything else, you need to consider the people you are aiming your business at. Particularly with time important plants such as Tomatos , your customers will want the benefit of a season. Advertising yourself as a supplier means exactly that - a bad year, sick children, family problems, etc. really has no interest for those who have paid for goods which you are, for one reason or another, unable to supply. If you are unable to supply the goods, there should be no reason why you can't offer an immediate refund. Your business accounts should be totally separate from your personal funds and therefore refunds should be simple and quick.
The kindest advice really would be to rethink your whole strategy rather than continue in this rather haphazard manner.