Posted: 28/04/2013 at 23:31
I would turn over, by hand, this area. Trench in the grass ....placing upside down... In the trench. No need to dig too deep, say 12" or so.
Then rake, level....using a wide rake or lute....and rake, tread, rake and tread.
If you can incorporate some compost, dried manure etc so much the better
Then add fertiliser and rake in.
Seed ....half one direction and lightly rake, then half the seed sown in another direction and rake.
My lawn is bit bigger than yours but I also then pinned down fleece until germination....10 days to 2 weeks.
Lightly water and keep moist until germination
This is what I would do....what I did.
Don't like rotovator or roller