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Callicarpa bodinieri var. giraldii 'Profusion'

Beauty berry

Reader rating

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Key information

Plant type

Deciduous shrub

Flower colour



Colourful new growth, Flowers, Fruit



Skill level


Callicarpa bodinieri var. giraldii 'Profusion'

Plant details

The species is not very often grown, partly because several plants need to be grown together to produce good crops of the violet bead-like berries. 'Profusion' is a great improvement, fruiting well on its own, with large packed clusters of the berries, in mid-autumn, overlapping with the golden purple leaf tints and then lingering after leaf-fall. The young foliage is bronze-purple, and makes good material for vases, as do bare branches laden with berries. Plants tolerate a little lime in the soil, but conditions which are too alkaline will cause leaf yellowing. The Royal Horticultural Society has given it its prestigious Award of Garden Merit (AGM).

Family: Verbenaceae

Genus: Callicarpa

Species: bodinieri var. giraldii

Cultivar: Profusion

Plant type: Deciduous shrub

Flower colour: Pink

Foliage colour: Mid-green

Feature: Colourful new growth, Flowers, Fruit

Sun exposure: Full sun, Partial shade

Soil: Well-drained/light, Clay/heavy, Acidic

Hardiness: Hardy

Skill level: Experienced

Height: 300cm

Spread: 250cm

Time to plant seeds: September to May

Flowering period: July to July

Reader reviews


has anyone got any tips as how to prune this shrub ?


Cut hard back in early spring taking out a quarter.

Norma Ball

I have got a small one in a pot,will it be hardy enough to stay outside ?or should I take it into a unheated greenhouse for the winter (it is about 18" tall and about the same across but sparse not bushy.


Can this be propagated from the berries?


I grow mine in British Columbia, Canada. It does really well outside. I don't think it can be propagated from the berries, more likely a softwood cutting in the spring. Mine is in shade and grows fairly slowly. This year however it is truly spectacular, it's the bell of the ball this fall!

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