Despite being touted as an easy plant to grow, this plant does need care. You won't be able to just leave it in a pot. You have to be careful not to over or under water (yellow leaves or crown rot will result), over/under feed (again yellow leaves) and although it likes full sun, I have also read not during the middle of the day or for too long. Rather indirect light is best, perhaps filtered through a voile curtain. It won't tolerate frost, so don't plant it outside in the UK, and this plant doesn't like to be repotted. So if you pot it up wrong to begin with (e.g. not enough drainage in the bottom) you have a problem on your hands. It's very slow-growing, although if all the leaves turn yellow and you cut them off, you might have a big flush of leaves that grow 20cm or more in the space of a month.