London (change)
Today 24°C / 17°C
Tomorrow 23°C / 16°C

Echinacea purpurea 'Robert Bloom'


Reader rating

From 4 ratings

+ Add a review

Key information

Plant type

Hardy perennial

Flower colour



Flowers, Attractive to wildlife



Skill level


photo by GAP, copyright GAP Photos (121261)

Plant details

Echinaceas have grown in popularity in recent years, thanks to the trend for prarie-style planting. They are easy to grow as they will tolerate most decent soils and their sturdy nature means that staking is unnecessary. Their long-lived flowers are excellent for cutting and are attractive to bees. 'Robert Bloom' produces beautiful upward-facing, flat, dusky red-purple flowers with orange-brown centres from July to September.

Family: Asteraceae

Genus: Echinacea

Species: purpurea

Cultivar: Robert Bloom

Plant type: Hardy perennial

Flower colour: Magenta

Foliage colour: Dark green

Feature: Flowers, Attractive to wildlife

Sun exposure: Full sun, Partial shade

Soil: Well-drained/light, Clay/heavy, Chalky/alkaline, Sandy

Hardiness: Hardy

Skill level: Beginner

Height: 85cm

Spread: 45cm

Time to divide plants: September to May

Reader reviews


I'm a novice gardener but have planted echinacea
do you dead head them ?


Does anyone know why these flowers last so long? They seem to last for weeks in my garden!


I planted echinacea purprea seeds this year, they all came up and I have had quite large plants BUT NONE of them flowered.

Any ideas why?

Add your own review

Please register or login to add a review