Position

Sun exposure:
Full sun
Aspect:
South facing, west facing

Soil

Prefers rich soil:
Well Drained / Light / Sandy

Strawberries are incredibly easy to grow, and are well worth the extra effort for their sweet, juicy fruits, which far exceed the flavour of shop-bought varieties. Hardy strawberries thrive in full sun in moisture-retentive soil, and propagate themselves by producing runners, from which new plants grow.

Bred by the renowned East Malling Research Centre, Fragaria x ananassa 'Florence' is a late-season strawberry, producing masses of delicious, firm fruit on disease-resistant plants, from late-June to July. It's perfect for growing in conjunction with early season strawberries, in order to extend your cropping season. Place straw under immature fruits to reduce the chances of slugs eating them, and replace plants every three years, as they gradually produce less fruit with age.

Plant calendar

JanFebMarAprMayJunJulAugSepOctNovDec
Plantyesyesyes
Flowersyesyes
Fruitsyesyes
Harvestyesyes

Fragaria ‘Florence’ and wildlife

Fragaria ‘Florence’ is known for attracting bees. It has nectar/pollen rich flowers.

Is known to attract Bees
Bees
Is not known to attract Beneficial insects
Beneficial insects
Is not known to attract Birds
Birds
Is not known to attract Butterflies/​Moths
Butterflies/​Moths
Is not known to attract Other pollinators
Other pollinators

Is Fragaria ‘Florence’ poisonous?

Fragaria ‘Florence’ has no toxic effects reported.

No reported toxicity to:
Is not known to attract Birds
Birds
Is not known to attract Cats
Cats
Is not known to attract Dogs
Dogs
Is not known to attract Horses
Horses
Is not known to attract Livestock
Livestock
Is not known to attract People
People
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