This is a fabulous plant! It adds height movement and colour without dominating in form or colour, can be used anywhere as long as it gets full sun, good drainage and as poor soil as you have. Avoid mulches, too much water and compost.
In rich soil it's likely to grow too tall and topple, a gravel bed is ideal. It doesn't like to be permanently soggy either, as long as its roots are established water only when the soil dries out.
Grows very well on uncultivated soils where it will often self seed, here it will be a strong and upright however it doesn't take heavy winds very well, the shorter V.B "Lollipop" is better.
For me this is one of those plants that defies the usual boring stereotyping like "cottage garden". It's so versatile. From wild meadow effects with grasses to very formal schemes where you want a uniform haze of subtle colour, or an impressionistic look. It also looks very stunning with a backdrop of chartreuse where the subtle colour will pop or mixed with white, enchanting with pale yellow, orange. Its lovely to play around with and is good in containers.
Five star plant!
Its an agricultural and environmental pest species in many countries, all the Verbenas are and you are likely to see it growing on road sides in many warm sub tropical to Mediterranean countries. Otherwise in more temperate climates its a short lived perennial that will either self seed or need replacing. They grow very easily by cutting, semi hardwood cuttings from the base.