- Botanical name: Callicarpa bodinieri var. giraldii 'Profusion'
- Common name: Beauty berry
- Family: Lamiaceae
- Plant Type: Shrub, Deciduous
- Key features:
- Colourful new growth
- Flowers
- Fruits
- Prefers rich soil
- Attractive to wildlife
Callicarpa bodinieri var. giraldii is not very often grown, partly because several plants need to be grown together to produce good crops of the violet bead-like berries. Callicarpa ‘Profusion’ is a great improvement, fruiting well on its own, with large packed clusters of the berries in mid-autumn, overlapping with the golden purple leaf tints and then lingering after leaf-fall. The young foliage is bronze-purple, and makes good material for vases, as do bare branches laden with berries. The Royal Horticultural Society has given it its prestigious Award of Garden Merit (AGM).
Grow Callicarpa ‘Profusion’ in moist but well-drained soil in full sun or dappled shade, ideally near a path or in a front garden where you can appreciate its autumn beauty. Plants tolerate a little lime in the soil, but conditions which are too alkaline will cause leaf yellowing.
How to grow Callicarpa 'Profusion'
-
Plant size
3m height
2.5m spread
-
Aspect
South facing, west facing
-
Position in border
Middle
- Sun exposure: Full sun, dappled shade
- Hardiness: Hardy
- Soil type: Well drained / light / sandy / clay / heavy / moist / acidic
Plant calendar
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Plant | ||||||||||||
| Plant |
J
Do Plant in January |
F
Do Plant in February |
M
Do Plant in March |
A
Do not Plant in April |
M
Do not Plant in May |
J
Do not Plant in June |
J
Do not Plant in July |
A
Do not Plant in August |
S
Do not Plant in September |
O
Do not Plant in October |
N
Do Plant in November |
D
Do Plant in December |
| Flowers | ||||||||||||
| Flowers |
J
Plant does not flower in January |
F
Plant does not flower in February |
M
Plant does not flower in March |
A
Plant does not flower in April |
M
Plant does not flower in May |
J
Plant does not flower in June |
J
Plant does flower in July |
A
Plant does not flower in August |
S
Plant does not flower in September |
O
Plant does not flower in October |
N
Plant does not flower in November |
D
Plant does not flower in December |
| Fruits | ||||||||||||
| Fruits |
J
Plant does not fruit in January |
F
Plant does not fruit in February |
M
Plant does not fruit in March |
A
Plant does not fruit in April |
M
Plant does not fruit in May |
J
Plant does not fruit in June |
J
Plant does not fruit in July |
A
Plant does not fruit in August |
S
Plant does fruit in September |
O
Plant does fruit in October |
N
Plant does fruit in November |
D
Plant does not fruit in December |
| Take cuttings | ||||||||||||
| Take cuttings |
J
Do not Take cuttings in January |
F
Do not Take cuttings in February |
M
Do not Take cuttings in March |
A
Do not Take cuttings in April |
M
Do not Take cuttings in May |
J
Do not Take cuttings in June |
J
Do Take cuttings in July |
A
Do Take cuttings in August |
S
Do Take cuttings in September |
O
Do not Take cuttings in October |
N
Do not Take cuttings in November |
D
Do not Take cuttings in December |
| Prune | ||||||||||||
| Prune |
J
Do not Prune in January |
F
Do Prune in February |
M
Do Prune in March |
A
Do not Prune in April |
M
Do not Prune in May |
J
Do not Prune in June |
J
Do not Prune in July |
A
Do not Prune in August |
S
Do not Prune in September |
O
Do not Prune in October |
N
Do not Prune in November |
D
Do not Prune in December |
Callicarpa 'Profusion' and wildlife
Callicarpa 'Profusion' is known for attracting birds. It has seeds for birds.
Does not attract Bees
Does not attract Beneficial insects
Attractive to Birds
Does not attract Butterflies/Moths
Does not attract Other pollinators
Is Callicarpa 'Profusion' poisonous?
Callicarpa 'Profusion' has no toxic effects reported.
No reported toxicity to Birds
No reported toxicity to Cats
No reported toxicity to Dogs
No reported toxicity to Horses
No reported toxicity to Livestock
No reported toxicity to People
