Callicarpa bodinieri var. giraldii 'Profusion'

Callicarpa bodinieri var. giraldii ‘Profusion’

Beauty berry

A table displaying which months are best to sow, plant and harvest.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Flowers
Flowers

Plant does not flower in January

Plant does not flower in February

Plant does not flower in March

Plant does not flower in April

Plant does not flower in May

Plant does not flower in June

Plant does flower in July

Plant does not flower in August

Plant does not flower in September

Plant does not flower in October

Plant does not flower in November

Plant does not flower in December

Fruits
Fruits

Plant does not fruit in January

Plant does not fruit in February

Plant does not fruit in March

Plant does not fruit in April

Plant does not fruit in May

Plant does not fruit in June

Plant does not fruit in July

Plant does not fruit in August

Plant does fruit in September

Plant does fruit in October

Plant does fruit in November

Plant does not fruit in December

  • Botanical name: Callicarpa bodinieri var. giraldii 'Profusion'
  • Common name: Beauty berry
  • Family: Lamiaceae
  • Plant Type: Shrub, Deciduous

Callicarpa bodinieri var. giraldii is not very often grown, partly because several plants need to be grown together to produce good crops of the violet bead-like berries. Callicarpa ‘Profusion’ is a great improvement, fruiting well on its own, with large packed clusters of the berries in mid-autumn, overlapping with the golden purple leaf tints and then lingering after leaf-fall. The young foliage is bronze-purple, and makes good material for vases, as do bare branches laden with berries. The Royal Horticultural Society has given it its prestigious Award of Garden Merit (AGM).

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Grow Callicarpa ‘Profusion’ in moist but well-drained soil in full sun or dappled shade, ideally near a path or in a front garden where you can appreciate its autumn beauty. Plants tolerate a little lime in the soil, but conditions which are too alkaline will cause leaf yellowing.

How to grow Callicarpa 'Profusion'

  • Plant size

    3m height

    2.5m spread

  • Aspect

    South facing, west facing

  • Position in border

    Middle

  • Sun exposure: Full sun, dappled shade
  • Hardiness: Hardy
  • Soil type: Well drained / light / sandy / clay / heavy / moist / acidic

Plant calendar

A table displaying which months are best to sow, plant and harvest.
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Plant
Plant

Do Plant in January

Do Plant in February

Do Plant in March

Do not Plant in April

Do not Plant in May

Do not Plant in June

Do not Plant in July

Do not Plant in August

Do not Plant in September

Do not Plant in October

Do Plant in November

Do Plant in December

Flowers
Flowers

Plant does not flower in January

Plant does not flower in February

Plant does not flower in March

Plant does not flower in April

Plant does not flower in May

Plant does not flower in June

Plant does flower in July

Plant does not flower in August

Plant does not flower in September

Plant does not flower in October

Plant does not flower in November

Plant does not flower in December

Fruits
Fruits

Plant does not fruit in January

Plant does not fruit in February

Plant does not fruit in March

Plant does not fruit in April

Plant does not fruit in May

Plant does not fruit in June

Plant does not fruit in July

Plant does not fruit in August

Plant does fruit in September

Plant does fruit in October

Plant does fruit in November

Plant does not fruit in December

Take cuttings
Take cuttings

Do not Take cuttings in January

Do not Take cuttings in February

Do not Take cuttings in March

Do not Take cuttings in April

Do not Take cuttings in May

Do not Take cuttings in June

Do Take cuttings in July

Do Take cuttings in August

Do Take cuttings in September

Do not Take cuttings in October

Do not Take cuttings in November

Do not Take cuttings in December

Prune
Prune

Do not Prune in January

Do Prune in February

Do Prune in March

Do not Prune in April

Do not Prune in May

Do not Prune in June

Do not Prune in July

Do not Prune in August

Do not Prune in September

Do not Prune in October

Do not Prune in November

Do not Prune in December

Callicarpa 'Profusion' and wildlife

Callicarpa 'Profusion' is known for attracting birds. It has seeds for birds.

Does not attract Bees

Does not attract Beneficial insects

Attractive to Birds

Does not attract Butterflies​/​Moths

Does not attract Other pollinators

Is Callicarpa 'Profusion' poisonous?

Callicarpa 'Profusion' has no toxic effects reported.

No reported toxicity to:

No reported toxicity to Birds

No reported toxicity to Cats

No reported toxicity to Dogs

No reported toxicity to Horses

No reported toxicity to Livestock

No reported toxicity to People